About

At the Green Butterfly, we believe our store is more than a place - it's a gathering of souls. Inspired by transformation, creativity, and connection, our mission is to create a peaceful, welcoming space where every visitor feel seen, inspired, and loved.

We don't exist to simply sell vintage items - we exist to awaken beauty, stir nostalgia, and spark creativity in all who walk through our doors. Our goal is not profit, but presence. Not transaction, but transformation. The Green Butterfly is a sanctuary where style meets soul and where the quiet power of love and intentionality can be felt in the air, in the details, and in the stories behind each piece.

Serena Rasberry Flowers

Serena Rasberry Flowers is the founder and creative force behind The Green Butterfly, a curated vintage and lifestyle brand rooted in story, soul, and Southern grit. With a background in law and public policy, Serena spent decades advocating for causes close to her heart before turning her attention to something even more personal—style as self-expression, nostalgia as art, and reinvention as a way of life.

Raised on a farm in Mississippi and steeped in a lineage of strong, resourceful women, Serena has always believed in the magic of transformation. Her life took a pivotal turn at age 21, when a small green butterfly appeared during a moment of deep uncertainty—marking the beginning of a lifelong relationship with change, beauty, and purpose.

Now in her 50s, Serena blends vintage fashion, storytelling, and soulful retail into The Green Butterfly. It’s more than a shop—it’s a gathering place for memory and meaning, honoring where we come from and how far we’ve flown.

She is married to Merle Flowers, and together they have proudly raised seven children—a modern, blended family rooted in love, faith, and a shared vision for a creative, meaningful life.

Wings Behind the Work

Taylor Grace Jones

Taylor Grace is Green Butterfly’s store manager, operations wrangler, and part-time “Taylor the tailor” whenever she’s behind the sewing machine. She’s been with GBA since day one!

When she’s not managing the madness, she only answers to momma. Most days she’s bouncing between the park, half-finished art projects, a thrift run or two, and something good simmering on the stove.

Her style mixes band tees, bold prints, flowy dresses, and a touch of gold jewelry to keep things interesting.

Shan Montgomery

Shan is the Chief Financial Officer and Chief of Staff for the Mississippi Board of Nursing, where she manages a $10M budget and strategic initiatives. With degrees in Finance, Business, and Public Policy, she brings precision and vision to every role. At Green Butterfly, she’s our Style Alchemist—transforming simple pieces into statements, much like her favorite game of golf: deceptively simple, endlessly complex.

Garrett Tolbert

By day, Garrett is rarely standing still — movement is part of his life, whether that’s running, CrossFit, or everyday motion. Founder of Camino Brand Co., Garrett is the liaison for all things marketing.

Time spent living in Sydney and four formative years rooted in Virginia shaped his appreciation for style that’s both global and grounded. At Green Butterfly, he’s drawn to pieces that feel intentional and easy to wear — structured layers, classic silhouettes, and neutrals that age well. He believes the best vintage feels confident, durable, and ready to move through real life.